Body text that should be broken up with additional subheadings or visual elements once it reaches a length of roughly 300 words. The text may include all common formatting options such as bold, italic, or strikethrough; links, lists, or highlighted sections are also possible. If the text is SEO-relevant, it should incorporate the page’s primary keyword in a natural and varied way—for example, through the use of synonyms. Meaningful internal and external links, as well as the use of the keyword in subheadings, are likewise recommended.